Cameron lauds Fox for risking big bucks on Avatar

Tue Dec 15, 2009 8:48am EST
 
Email This Article |
Share This Article
  • Facebook
  • LinkedIn
  • Twitter
| Print This Article | Single Page
[-] Text [+]

By Mike Davidson

LONDON (Reuters) - James Cameron has had enough of talking about money.

The Canadian director's latest movie "Avatar," which hits theatres worldwide on Friday, is one of the most expensive films ever made, and media attention has inevitably focused on its performance at the box office.

Asked in an interview to promote the computer-generated 3D spectacular how he felt about reports of costs running as high as $400 million, the 55-year-old replied: "Just round it off to an even billion, shall we, and let's put paid to this."

A spokesman for 20th Century Fox which backed it said Avatar cost $237 million to make and $150 million to market.

The picture is seen as a major risk for the studio, a unit of News Corp, given that unlike many blockbusters the story has no built-in fan base from books or other source material.

Cameron, whose "Titanic" is the highest-grossing film of all time, said the studio should take more credit than him for backing the movie.

"The thing is, people have to remember that the studio has to put the money into the film," he said recently in London.

"The film evolved over a period of years because it had a lot of aspects of an animated film and they were seeing cuts and so on as we went along and they believed in the film.   Continued...

 
<p>Canadian director James Cameron poses for the media to promote his latest movie "Avatar" in Moscow December 9, 2009. REUTERS/Denis Sinyakov</p>