"Party" just beginning for electro-pop duo LMFAO

Mon Jan 4, 2010 8:08pm EST
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By Jason Lipshutz

NEW YORK (Billboard) - With audacious single "I'm in Miami Trick" breaching the mainstream during the summer and debut album "Party Rock" peaking at No. 33 on the Billboard 200, electro-pop duo LMFAO capped off a strong 2009 by receiving a Grammy Award nomination for best electronic/dance album.

The duo found out about the nomination after checking its Facebook page.

"A fan wrote, 'Congrats on the nomination!' We didn't even know we had submitted anything," says Stefan Kendal "Redfoo" Gordy, who works alongside his nephew, Skyler "Sky Blu" Gordy. "But our goal has always been to be the biggest band we could possibly be. It felt like this was supposed to happen."

Redfoo and Sky Blu, who are the son and grandson of Motown Records founder Berry Gordy, describe themselves as "the black sheep of the family" for skipping college to pursue musical careers. After spending years honing a club-ready combination of hip-hop and electronica, the pair cut "I'm in Miami Trick" (known as "I'm in Miami Bitch" in its unedited form) in 2007 and handed out 1,000 demos at the Winter Music Conference in Miami that year.

"We put our phone numbers on the CDs, and girls would call and tell us how much they loved the song," Redfoo says. "We got it played in a club, and everyone was singing along by the second chorus."

LMFAO spent the next two years writing, producing and mixing "Party Rock" before the disc was released July 7, 2009, on Interscope. "Miami" has had the most impact on pop radio, and LMFAO has turned to other media to promote subsequent singles: "La La La" was featured in the TV show "So You Think You Can Dance," and the Lil Jon collaboration "Shots" was used as the theme song to reality show "Jersey Shore."

Having wrapped a headlining trek January 2, LMFAO will join the Black Eyed Peas on their North American tour beginning February 4 in Atlanta. Redfoo, who has known that group's Will.i.am since middle school, sees a similarity in messages between the bands. "We're both 'lifestyle' bands," he says. "We want to be a soundtrack to people's lives in the party realm."