Female acts tipped for top again in 2010 pop polls

Fri Jan 8, 2010 1:09pm EST
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By Mike Collett-White

LONDON (Reuters) - No two lists are the same, but as pop pundits gaze into their crystal balls at the start of a new decade it is single female acts who look destined for the top, at the expense of indie bands.

Emboldened by the success in 2009 of flamboyant Lady Gaga, YouTube sensation Susan Boyle and country star Taylor Swift, and the likes of Amy Winehouse and Duffy before them, women are being backed to eclipse the bands once again in 2010.

"The 'Gaga effect' is going to continue in the next year and you can already see more artistic, edgy female pop acts," said Albert Schilcher, vice president of talent and music at MTV Networks International.

"Indie acts are suffering somewhat," he told Reuters. "That's not to say there can't be another great indie band, but not a lot of them are being signed (by labels) at the moment," said Schilcher, who also predicted a resurgence in dance music.

Paul Rees, editor of Q magazine, agreed.

"If you look at all the things that are being teed up by major labels, most of them are solo female artists," he told the BBC as part of its annual poll of the "next big things" in pop chosen by over 100 industry experts.

"That's what they're betting their money on."

Already on her way to international stardom is LA-based Kesha, whose debut song "TiK ToK" hit number one in the key U.S. market where it shifted 610,000 digital tracks in a single week last month, the highest weekly sum by a female artist on record.   Continued...

<p>Singer Lady Gaga attends a media event where she was announced as Polaroid creative director at the 2010 International Consumer Electronics Show (CES) in Las Vegas January 7, 2010. The show runs January 7-10. REUTERS/Mario Anzuoni</p>