"Avatar" closing in on "Titanic" record

Thu Jan 14, 2010 11:09pm EST
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By Carl DiOrio

LOS ANGELES (Hollywood Reporter) - The four-day Martin Luther King Day weekend features a box office smackdown between "Avatar" and the tag-team pairing of two new pictures.

If James Cameron's behemoth manages to beat the newcomers, it would be the first to top the rankings for five consecutive weeks since "The Sixth Sense" in 1999.

It will also keep tongues wagging over its prospects for cruising past Cameron's "Titanic" in the history books.

But the competition appears potentially muscular: Warner Bros. sends out the Denzel Washington action movie "The Book of Eli," and Lionsgate launches the Jackie Chan comedy "The Spy Next Door," a more family-friendly action film.

Last weekend, "Avatar" shrugged off a trio of wide openers in posting the first four-peat performance since "The Dark Knight" in the summer of 2008.

Meanwhile, there's talk of Fox setting "Avatar" for DVD release in April. But don't expect an official decision until "Avatar" starts running out of theatrical steam, and nobody anticipates that happening anytime soon. In fact, industry observers now say it's not impossible for "Avatar" to beat the $1.84 billion worldwide total for Cameron's "Titanic."

Its North American tally through Wednesday stood at $446 million, behind only "Titanic" ($601 million), "The Dark Knight ($533 million) and "Star Wars" ($461 million).

The sci-fi epic could fall 25%-30% this session -- it slid 27% last weekend -- and still ring up about $36 million, and Monday grosses could take the haul past $40 million.   Continued...

<p>Cast member Zoe Saldana poses at the premiere of "Avatar" at the Mann's Grauman Chinese theatre in Hollywood, California December 16, 2009. REUTERS/Mario Anzuoni</p>