Tech group to launch digital music file successor
By Kate Holton and Matt Cowan
LONDON (Reuters) - A leading technology company is set to launch a new digital music file format which will embed additional content for fans including lyrics, news updates and images in what could be a successor to the ubiquitous MP3 file.
The music industry has been hammered by piracy in the last decade and is looking to develop new offerings to entice consumers to buy their music from legitimate sites, instead of taking it from illegal outlets.
The new proposal, which is called MusicDNA and has the backing of the original MP3 digital music file inventor, would allow fans to download an MP3 file on to their computer, which would carry with it additional content.
Music labels, bands or retailers could then also send updates to the music file every time they have something new to announce such as the dates of future tours, new interviews or updates to social network pages.
The user would receive as little or as much of the information as they want, every time they are online. However anyone who downloads the music file illegally would receive only a static file which would not receive any updates.
BACH Technology, the group behind the MusicDNA file, says it is looking to partner with retailers, music labels, rights holders and technology companies and is happy to provide its technology for others who could use it under their own brand.
BACH is based in Norway, Germany and China and has Germany's Fraunhofer Institute for Digital Media Technology as a partner.
"We are getting very good feedback and the fact we are looking to include everyone in this, and not competing against them, helps," Chief Executive Stefan Kohlmeyer told Reuters. Continued...