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LOS ANGELES (Reuters) - NBC's coverage of the Vancouver Winter Olympics beat "American Idol" on Wednesday, ending a six-year unbeaten streak for the Fox television ratings juggernaut, according to early audience figures on Thursday.
Nielsen Media figures showed that 30.1 million Americans watched the NBC action from Vancouver in the 9-10 pm hour on Wednesday, compared to 18.4 million who watched the "American Idol" TV singing competition on Fox at that time.
It's the first time that "American Idol", now in its 9th season, has been beaten in U.S. TV audience ratings since May 2004.
Wednesday's Olympic action saw Americans capture six medals and featured top favorites such as skier Lindsey Vonn, snow boarder Shaun White and speed skater Shani Davis who all won gold.