Sarah Polley pulls name from Canadian short film

Tue Mar 2, 2010 6:02pm EST
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By Etan Vlessing

TORONTO (Hollywood Reporter) - Sarah Polley's heart just isn't in it.

The Canadian actress-turned-director on Tuesday withdrew her name from "The Heart," a two-minute film she shot on female cardiac health, which will air Sunday on Canadian broadcaster CTV's nationwide telecast of the Academy Awards.

Polley said she pulled her credit after she learned that the project from Canada's Heart and Stroke Foundation might indirectly market the Unilever brand margarine Becel.

Polley said she was initially thrilled to be associated with the project, but "I have since learned that my film is also being used to promote a product. Regretfully, I am forced to remove my name from the film and disassociate myself from it. I have never actively promoted any corporate brand, and cannot do so now."

The film, which stars Sarah Manninen and Jean-Michel Le Gal, was designed by Becel to avoid product placement and instead mesh with the Heart and Stroke Foundation's campaign to raise health awareness among women. Becel also commissioned a separate French-language film.

Polley received an Oscar nomination in 2008 for writing "Away From Her," a film she also directed.

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