Sales full-blooded for "New Moon" DVD

Tue Mar 23, 2010 8:35pm EDT
 
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By Gregg Kilday

LOS ANGELES (Hollywood Reporter) - "Twilight" fans didn't show up en masse for recent new movies starring Robert Pattinson and Kristen Stewart, but they snapped up plenty of copies of "The Twilight Saga: New Moon" DVD when it went on sale at 12:01 a.m. Saturday.

Summit Entertainment, the studio behind the teen vampire franchise, reported Tuesday that the DVD of the second installment in the "Twilight" saga sold more than 4 million units in its first weekend, surpassing the 3.8 million opening-weekend sales that the first "Twilight" racked up in 2009. That film went on to become the top-selling DVD of the year, with 9.2 million units sold.

Director Chris Weitz and many of the "Moon" cast members fanned out across the country for appearances at "'New Moon' at Midnight" events.

"The ground we have broken with in-store partnerships and the availability of this title has been a positive influence on the retail DVD business," Summit president of home entertainment Steve Nickerson said.

"Moon," released in November, has grossed more than $705 million in theaters worldwide. "Eclipse," the third installment in the series, hits the big screen in North America on June 30.