Ogre "Shrek" looms in 3D to open Tribeca festival

Thu Apr 22, 2010 10:06am EDT
 
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By Christine Kearney

NEW YORK (Reuters) - The fourth and final movie of the animated "Shrek" series opened the Tribeca film festival on Wednesday night, but this time in 3D, marking the festival's shift from independent fare to more commercial movies.

Mike Myers and Cameron Diaz walked down a green carpet that matched the color of the giant ogre beloved by adults and children. The first three "Shrek" movies have raked in more than $2.2 billion at the worldwide box office.

"This Shrek experience...has been quality from start to finish," said Myers, who has voiced the title character in all four films. "I will miss the character."

The choice of "Shrek Forever After" to open Tribeca, which runs until May 2, came as a surprise to film observers. It is the first animated or 3D film to open the festival which first made a name for launching lower-budget films and world documentaries.

On Wednesday night, the film's other stars -- Eddie Murphy and Antonio Banderas -- were joined by actor James Gandolfini and hundreds in the audience who donned thick black-rimmed glasses to see 3D images.

MID-LIFE CRISIS

"I think it's unique for Tribeca to embrace that (3D) aspect," director Mike Mitchell told Reuters. The movie opens in the United States on May 21.

"Shrek in 3D is not just bells and whistles. We have really concentrated on storytelling," he said.   Continued...

 
<p>Cast members Cameron Diaz, (L), and Antonio Banderas pose for photographers as they arrive at the premiere of "Shrek Forever After" in New York City April 21, 2010. REUTERS/Jessica Rinaldi</p>