"Dragon" set to overshadow J.Lo at box office

Thu Apr 22, 2010 7:58pm EDT
 
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By Carl DiOrio

LOS ANGELES (Hollywood Reporter) - J.Lo picked a good weekend to get back on the big screen. Whether the actress-singer picked the right film remains to be seen.

Jennifer Lopez' new film "The Back-Up Plan" looks to be the strongest wide release hitting multiplexes Friday, opening in the low-teen millions, with the action picture "The Losers" tracking a tad behind. But neither is likely to top the weekend box office, since "How to Train Your Dragon" should dominate the field.

Lopez, who was last in theaters with the 2006 music drama "El Cantante," returns with a romantic comedy about a couple's pregnancy-entangled relationship. The CBS Films release co-stars Alex O'Loughlin ("White Out").

"It's definitely a chick flick," said CBS Films distribution president Steven Friedlander, who noted that Lopes' movies historically have enjoyed solid runs.

"The Losers," based on a DC comic book series about a fictional World War II fighting force, should ring up $10 million-$12 million through Sunday. Fanboys and urban demos represent areas of support for the Warner Bros. picture. The ensemble cast features Idris Elba, Jeffrey Dean Morgan, Chris Evans, Jason Patric and Zoe Saldana.

The race for No. 1 is between the Lionsgate action comedy "Kick-Ass" and DreamWorks Animation's leggy "How to Train Your Dragon," which finished first and second last weekend with $19.8 million and $19.6 million, respectively.

Lionsgate is eager to demonstrate playability for its R-rated romp, but some expect "Kick-Ass" to fade quickly despite its decent start. So "Dragon" appears the best bet to take honors, as the Paramount-distributed picture is still breathing box office fire thanks to continued traction with family audiences and the popularity of 3D pictures.

Also this weekend, the Disneynature documentary "Oceans" looks likely to fetch single-digit millions through Sunday after opening Thursday in 1,206 locations to coincide with Earth Day celebrations.