"Avatar" dominates video sales, rental charts

Thu Apr 29, 2010 12:20pm EDT
 
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By Thomas K. Arnold

LOS ANGELES (Hollywood Reporter) - In the most lopsided home-video victory in recent memory, "Avatar" catapulted to the top of all three national video charts during its first week in stores.

The top-grossing theatrical film of all time sold 6.7 million units in its first four days of release, 2.7 million of them on Blu-ray Disc.

According to the Nielsen VideoScan First Alert sales chart, the next biggest-selling release of the week was "Crazy Heart," which sold just 5 percent as many copies as "Avatar," followed by "The Lovely Bones," which finished at No. 3 with 2.9 percent of "Avatar's" sales.

On the Nielsen VideoScan Blu-ray Disc chart, the difference was even more pronounced: "Crazy Heart" sold just 1.7 percent as many Blu-ray Discs as "Avatar."

On Home Media Magazine's rental chart, "Crazy Heart" finished the week as the No. 2 rental, with 31 percent as much activity as "Avatar." "The Lovely Bones" debuted at No. 4, with 23 percent as much rental action. "Sherlock Holmes" was No. 3, after three weeks at No. 1.

 
<p>A prototype Internet tablet plays an "Avatar" movie trailer being streamed in 1080p high definition over a 4G LTE wireless network at the 2010 International Consumer Electronics Show (CES) in Las Vegas, Nevada, January 7, 2010. REUTERS/Steve Marcus</p>