"Sex" less scintillating at box office
by Dean Goodman
LOS ANGELES (Reuters) - "Sex" is losing its allure at cinemas.
The glamorous gals of "Sex and the City 2" were overshadowed by a green ogre at the weekend box office in North America on Sunday, as "Shrek Forever After" logged a second round as moviegoers' top pick.
Meanwhile, the new Walt Disney Co adventure fantasy "Prince of Persia: The Sands of Time" was the No. 1 choice worldwide after coming in at No. 3 in North America and at No. 1 in 41 foreign markets. The weekend haul for the Jake Gyllenhaal vehicle stood at $89.2 million.
Comparisons between the "Shrek" and "Sex" sequels were a little dicey. "Shrek Forever After" earned an estimated $43.3 million in the three days beginning on Friday, while "Sex and the City 2" pulled in $32.1 million over the same period.
But the "Sex" sequel got a head start on the U.S. Memorial Day holiday weekend, opening on Thursday instead of the traditional Friday. Thursday sales of $14.2 million took the film's four-day total to $46.3 million -- which the ensemble comedy likely would have earned if it had opened a day later.
Still, the opening for "Sex and the City 2" fell far short of the three-day, $57 million launch for the first film in the series two years ago.
"Yes, I would love to have seen a bigger number, but I'm not concerned until I see how the second weekend plays out," said Dan Fellman, president of domestic distribution at the Time Warner Inc unit.
He predicted the film would earn about $53 million once sales for the Monday holiday were included. Industry forecasters had expected the five-day haul to exceed $60 million. Continued...