HBO dominates Emmy nods for 10th straight year

Thu Jul 8, 2010 4:47pm EDT
 
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By Sue Zeidler

LOS ANGELES (Reuters) - HBO reigned supreme in Emmy nominations for a 10th straight year on Thursday as the premium cable channel garnered 101 nods in the prime-time awards race, besting all television networks and its own year-ago tally.

HBO, the most Emmy-nominated network every year since 2001, earned nods for best drama series for the popular vampire show, "True Blood," best comedy series for Larry David's "Curb Your Enthusiasm" as well as 24 nods for its World War Two mini-series "The Pacific."

Among the four major broadcast networks, ABC, CBS and Fox saw their share of nominations increase too, while NBC's total dwindled.

Emmy nods can boost viewer interest in little-seen shows, helping to attract advertisers to broadcasters. For pay-cable channels like HBO and Showtime, Emmy recognition can also ultimately drive higher subscription fees.

"There's more of an audience drift with an Emmy. The ratings on cable keep growing because these networks are more focused on just making a good show, while broadcasters are dealing with all sorts of issues such as what NBC went through with their 10 o'clock spot," said Paul Kagan, chief executive officer of PK World Media.

NBC earned nominations for two comedy series, "The Office" and "30 Rock," but also finds itself in need of fresh hits this fall after a management shake-up, a season of low prime-time ratings and a failed experiment to put "The Jay Leno Show" on weekdays at 10 p.m. The talk show was pulled after local affiliates claimed its poor ratings provided a weak lead into late news programs.

In overall nominations, HBO, a unit of Time Warner Inc, was followed by broadcast networks ABC with 63, CBS Corp with 57, General Electric Co's NBC with 48 and News Corp's Fox with 47.

ABC is a unit of Walt Disney Co.   Continued...

 
<p>The HBO network logo is projected on a wall and reflected in the pool of the Beverly Hilton prior to an after-party to celebrate the Golden Globes in Los Angeles, California January 16, 2006. REUTERS/Lucas Jackson</p>