Kanye West "paints" his way back onto MTV

Wed Aug 4, 2010 4:43pm EDT
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LOS ANGELES (Reuters) - Kanye West is "painting" a new picture on MTV on Thursday, debuting a video he hopes will offer fans a better image of himself than the one he made at the network's award show last year when he interrupted Taylor Swift's acceptance speech.

"It's not a video...it's a painting," the rapper said of his new video, called "Power", airing Thursday night.

At MTV's Video Music Awards in September 2009, West unexpectedly took to the stage of the live televised broadcast when country singer Swift won best female pop video. West grabbed the microphone from Swift's hands and declared that R&B singer Beyonce should have won instead.

MTV never officially banned Kanye West from their studios after last fall's VMA Awards, and the network continued to play his old videos. But since then, he has not debuted any new work on MTV, and there has been much speculation on music websites about whether the network would take him back.

MTV's head of music and talent, Amy Doyle, told Reuters "there's no beef" with the rapper and that they have moved on.

"We've always been supporters of his art and his music, and we're excited to partner with him, whether it's his new painting or new album," said Doyle.

Doyle said the new 90-second video does resemble "more of a living painting" and not a traditional video.

"It's up for interpretation, like any piece of artwork. It is provocative and will keep people talking," Doyle said.

And igniting fan buzz is one thing West does best.   Continued...

<p>Kanye West (L) interrupts the acceptance speech from best female video winner Taylor Swift (R) at the 2009 MTV Video Music Awards in New York, September 13, 2009. REUTERS/Gary Hershorn</p>