NBC pulls "Mad Men" spoof after Emmy rivals irked

Thu Aug 12, 2010 8:58pm EDT
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By James Hibberd

LOS ANGELES (Hollywood Reporter) - An Emmy promo spoofing AMC's acclaimed drama "Mad Men" has landed NBC in a tight spot.

The network aired the first of three "Mad Men"-style promos Wednesday night, featuring Emmys host Jimmy Fallon in the role of lead character Don Draper and Christina Hendricks playing her character Joan Harris.

The playful video, intended to drive tune-in to NBC's Emmy telecast, was also put online and received pickup on some blogs.

But rivals with shows against "Mad Men" in the best drama series category weren't amused -- especially since NBC had no plans to spoof their shows too.

As one network with a hound in that particular race points out: The TV Academy voting window is still open.

"Are they kidding?," asked a rep. "They're running basically ads for 'Mad Men' in middle of the voting process. That's like having a presidential campaign and running an ad for one candidate. It's outrageous."

It does seem unlikely NBC would have aired the "Mad Men" spot had, say, "Parenthood" been nominated for best drama too.

An NBC source said the video was aired "prematurely" and that no more of Fallon's "Mad Men" spoofs will run until after the voting window closes on Tuesday. The video was also removed from online.

"This promo was posted prematurely," said a TV Academy spokesperson, "and the Television Academy appreciates NBC pulling the content until after the voting window closes."