Host Jimmy Fallon incorporates Twitter in Emmy show
By Zorianna Kit
LOS ANGELES (Reuters) - This year's Emmy Award telecast will be more interactive than ever, host Jimmy Fallon promised on Wednesday.
Twitter users are being invited to submit introductions for more than 20 of the Emmy presenters -- including "Mad Men" star Jon Hamm, "Glee's" Matthew Morrison and "30 Rock's" Tina Fey -- all of whom are also Emmy contenders.
Fallon will read the best Tweet as individual presenters takes the stage to hand out television's highest honors at the 62nd Annual Primetime Emmy Awards, broadcast live on Sunday.
"Everyone can join in on the fun and get creative," Fallon told reporters in a telephone conference call on Wednesday. "We've gotten some good ones already."
Additionally, broadcaster NBC and the Television Academy will have a companion program of backstage content for the first time that will stream live on NBC.com, AccessHollywood.com, Ustream.com and Emmys.com.
Seven cameras will be positioned in different backstage areas to capture star reactions, candid moments, and celebrities about to take the stage, NBC said.
There will also be a "thank-you" camera to allow winners to continue to express themselves after they walk off the stage.
Dark musical comedy "Glee" goes into the Emmy Awards with a leading 19 nominations, and will vie with "Modern Family" and three time champion "30 Rock" for the coveted best comedy series trophy. Continued...