Newcomers, popular shows expected to shine at Emmys

Sun Aug 29, 2010 11:37am EDT
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By Jill Serjeant

LOS ANGELES (Reuters) - New kids on the block "Glee" and "Modern Family" challenge three-time Emmy champion "30 Rock" on Sunday as the Primetime Emmy Awards take on a populist tone.

The U.S. TV industry's highest honors will be handed out in a three-hour show in Los Angeles that will also embrace Twitter and the Internet, and will be broadcast live across the United States for the first time since 1976.

With five first-timers among the 12 best comedy and drama series nominees alone, the Emmys are expected to reward a crop of new faces and popular shows -- boosting network TV at a time of stiff competition from video games and social networking.

"This year we are going to see a lot of new blood," said veteran awards watcher Tom O'Neil of website The

"A lot of the Emmy front-runners are high-rated network shows like 'Lost,' 'The Good Wife' and 'Glee.' It's been a triumphant rebound this year for network TV after lower-rated cable shows and stars have won in recent years," O'Neil added.

Stylish critical darling "Mad Men" may be the exception. Despite a small, 2 million audience on cable channel AMC, the advertising drama earned 17 nominations and is seen as having the edge in the best drama series contest for a third year.

This year, the buzz is with comedies. Subversive Fox musical comedy "Glee" leads the pack with 19 nominations after a first season that took pop culture by storm.

"Glee" actors Matthew Morrison, Lea Michele, Chris Colfer and Jane Lynch are all in the running for Emmys, along with "Glee" creator Ryan Murphy.   Continued...