First-timers and new shows shake up Emmy awards

Mon Aug 30, 2010 6:18pm EDT
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By Jill Serjeant

LOS ANGELES (Reuters) - It was out with the old and in with the new at the Primetime Emmy awards on Sunday, with a slew of first-timers and new shows shaking up the U.S. television industry's highest honors.

Period advertising drama "Mad Men" and actor Bryan Cranston who plays a teacher turned drug dealer in "Breaking Bad" were among a handful of repeat winners at a three-hour ceremony broadcast live from Los Angeles.

"It was completely unexpected. The quality of the nominees this year was phenomenal," said "Mad Men" star Jon Hamm, as the show won the best drama Emmy for the third straight year.

"I feel gluttonous. It's more than I can take in," Cranston also a third-time winner, said backstage.

Seven of the eight major acting Emmys went to newcomers or first-time Emmy winners, injecting new life into an industry that is fighting with social networking and videogames for dwindling audiences.

The 2009 Emmys had produced virtually the same winners in the leading categories as the previous year.

Comedies got the biggest shake-up. "Modern Family" -- an affectionate ABC mockumentary -- walked off with the coveted best comedy series, and the best comedy writing Emmy after one season, beating popular Fox rival "Glee," which had gone into Sunday with a leading 19 nominations.

Jim Parsons, the geeky physicist of "The Big Bang Theory," won the best comedy actor Emmy, ending the two-year reign of "30 Rock" star Alec Baldwin.   Continued...

<p>Jane Lynch accepts the award for outstanding supporting actress in a comedy series for "Glee" at the 62nd annual Primetime Emmy Awards in Los Angeles, California August 29, 2010. REUTERS/Lucy Nicholson</p>