Bret Michaels rocks from "Love" to "Life."

Fri Sep 24, 2010 6:08pm EDT
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By Louis Hau

NEW YORK (Billboard) - Every year, Billboard polls music industry experts to compile its Maximum Exposure list: the top 100 ways that bands, singers and rappers can get their music seen and heard.

Bret Michaels, who has a new cable show 'Life As I Know It,' landed at No. 30 on the list. Michaels is a prime example of how starring in a cable TV reality show is one of the best ways for a musician to attain maximum exposure.

In a Q&A with Billboard, Michaels talked about just how TV has been good to him.

Q: How would you say your career was going when you decided to do your reality dating show, "Rock of Love" on U.S. cable network VH1?

A: I thought it was going great, actually. Poison has continued to tour throughout our 25 years, give or take a few years off for drug rehab and fistfights. I was starting work on my first real solo album, and I'd finished being a judge on season three of "Nashville Star," which ended up as their highest-rated season.

Q: Were you actively looking to get into TV at that point?

A: No doubt. I don't bury my head in the sand about anything. I'm not the new kid on the block anymore. Writers always use the phrase "aging rocker," and I'm like, "What other option do I have?" You're either aging or you're dead. So I'm embracing it.

TV gives you such an opportunity to be exposed. That could be really great for your career or absolutely detrimental, depending on when the real you comes out.   Continued...

<p>Singer Bret Michaels performs on ABC's Good Morning America in New York June 18, 2010. REUTERS/Lucas Jackson</p>