"Jackass 3D" expected to lead weekend box office

Thu Oct 14, 2010 9:41pm EDT
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By Carl DiOrio and Gregg Kilday

ORLANDO/LOS ANGELES (Hollywood Reporter) - The weekend box office is likely to be topped by a release that sounds ideal for anyone who feels foolish wearing those oversize 3D goggles: "Jackass 3D."

The session's other new wide release, "RED," starring Bruce Willis and a cast of equally seasoned performers, also is poised to show some muscle as it enters the marketplace.

The latest "Jackass," from Paramount, is expected to top the weekend with $30 million or more in opening coin, which would be more than either of the first two installments in the danger-focused franchise rang up in their debut frames.

Spawned by the MTV series, "Jackass: The Movie" bowed with $22.8 million in October 2002 and fetched $64.3 million overall domestically. "Jackass: Number Two" debuted with $29 million in September 2006 en route $72.8 million in U.S. and Canadian coin.

Jeff Tremaine again directed, and Johnny Knoxville reprises his lead-jackass role in the R-rated movie full of don't-try-this-at-home stunts.

Paramount is distributing "Jackass" exclusively in 3D venues, with the picture set for more than 2,400 playdates. Production costs are estimated at just $19 million, the highest for the franchise.

The "Jackass" threequel will skew dramatically younger than Summit Entertainment's "RED," an action comedy about a group of retired Special Ops professionals called back into action. It's based on a DC Comics title.

Robert Schwentke ("The Time Traveler's Wife") directed an ensemble cast that also includes Helen Mirren, Morgan Freeman, John Malkovich and Mary-Louise Parker.   Continued...