'Jersey Shore' becomes MTV Canada's biggest hit

Tue Oct 19, 2010 5:34pm EDT
 

TORONTO (Hollywood Reporter) - MTV Canada has a Shore hit.

"Jersey Shore" has become the Canadian cable channel's best-ever performing primetime series ever, leaving another MTV show, "The Hills," in the dust.

Snooki and JWoww's poofed hair and fist pumps have propelled the series' second-season average north of the border to 406,500 total viewers, up 317% over the first season, according to BBM Canada data.

"The Hills," now in its sixth season on MTV Canada, has an average viewership of 168,700 viewers.

MTV Canada also reported the second season from the trashy paradise of Seaside Heights, New Jersey, is now the top-rated Canadian cable TV series of this year, excluding sports programing, among viewers aged 12 to 34.

How the ratings juggernaut will play with the country's broadcasting regulator is uncertain. The Canadian Radio-television and Communications Commission last month called MTV Canada on the carpet for airing a show that apparently breaches the channel's stipulated all-talk format.

MTV Canada-parent CTV wrote back to the CRTC to insist the guidos and guidettes were very much in keeping with its format by engaging in "unscripted forms of conversation."

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<p>The cast of "Jersey Shore" pose upon their arrival at the 2010 MTV Video Music Awards in Los Angeles, California, September 12, 2010. REUTERS/Lucy Nicholson</p>