E! Entertainment Television returns To Canada

Mon Nov 1, 2010 8:14pm EDT
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By Etan Vlessing

TORONTO (Hollywood Reporter) - Good news for celebrity junkies going cold turkey north of the border.

E! Entertainment Television will return to Canada on November 29 after being absent for more than a year, its Comcast parent said Monday.

Local broadcaster CTV has agreed to rebrand its Star! cable channel as E! Canada, bringing shows such as "Keeping Up With The Kardashians," "The Soup" and "E! True Hollywood Story" to 6.2 million homes countrywide.

E! Canada was previously delivered by CTV's Canwest rival, which rebranded its conventional TV network CH in September 2007. The channel faded to black in September 2009.

E! Canada will offer 50% Canadian programing, and 40% in primetime, to comply with local laws. That means homegrown celebrity-driven programing already airing on CTV will air on E! Canada, including "eTalk," TV specials and red carpet programing from Canadian film festivals and award shows.