Taylor Swift to launch own perfume line

Mon Nov 1, 2010 9:49pm EDT
 
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LOS ANGELES (Reuters) - Country music star Taylor Swift has teamed up with Elizabeth Arden to create her own line of perfume and fragrance products.

Elizabeth Arden, makers of designer perfumes for fashion line Juicy Couture and celebrities such as Britney Spears and Elizabeth Taylor, said on Monday the first fragrance will be launched in late 2011.

Swift, 20, will be personally involved in all aspects of product development, packaging and advertising. There is no name as yet for the new line.

The announcement comes a week after the Grammy Award winning singer-songwriter Swift released her third album "Speak Now" to good reviews. Her previous album "Fearless" propelled a 10-month tour and was the biggest selling album of 2009.

"I have always loved how fragrance can shape a memory, the way certain scents remind you of events and people that are imprinted in your thoughts," Swift said in a statement.

Elizabeth Arden executive vice president Ronald Rolleston called Swift a "role model who inspires her fan base every day."

(Reporting by Jill Serjeant; Editing by Bob Tourtellotte)

 
<p>Music recording artist Taylor Swift poses at the premiere of "Easy A" at the Grauman's Chinese theatre in Hollywood, California September 13, 2010. REUTERS/Mario Anzuoni</p>