"Hurt Locker" best picture Oscar fades in memory: poll

Fri Dec 10, 2010 7:59pm EST
 
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By Bryan Alexander

LOS ANGELES (Hollywood Reporter) - A Hollywood Reporter poll shows that Sandra Bullock's 2010 Oscar win fares much better in viewers' memories than "The Hurt Locker."

Only four in 10 of those questioned could recall the best picture winner -- (Iraq war film "The Hurt Locker") -- according to a poll of 700 award show viewers conducted for the Hollywood Reporter by the global research company Penn Schoen Berland.

Nearly seven in 10 viewers remembered that Bullock took home the best actress award for her role in "The Blind Side".

The poll also showed that 54 percent of viewers approve of James Franco and Anne Hathaway as Oscar hosts in 2011.

"Oscar is on his way to being more accessible, fresh and cool," said lead pollster Jon Penn.

(Editing by Jill Serjeant)

 
<p>Best motion picture winners Mark Boal (L), Kathryn Bigelow (C) and Greg Shapiro of the film "The Hurt Locker," display their Oscars at the 82nd Academy Awards in Hollywood March 7, 2010. REUTERS/Lucy Nicholson</p>