Bon Jovi named top touring act of 2010
By Ray Waddell
NASHVILLE (Billboard) - Since 1986, only two bands have claimed the honor as the top-grossing act twice in three years: the Rolling Stones (1998 and 1999) and the Grateful Dead (1991 and 1993).
But this year, another act can claim that title: Bon Jovi.
For the second time in three years, Bon Jovi ranks as the highest-grossing touring act. The band's achievement, this year and previously in 2008, demonstrates that, remarkably, the group is hitting its touring peak 26 years after releasing its debut album.
Ranking at No. 1 on the year-end Top 25 Tours chart with the Circle trek carries more cachet with the industry than with fans, Jon Bon Jovi acknowledges.
"It's funny, because there's obviously a part of you that's very proud of it," says the singer, calling from Japan following the band's two sellout shows at the Tokyo Dome. "In the industry it means something; it doesn't mean anything to the public. But in the industry, all your peers are going to look at it. They're going to see some kind of year-end charts for everything: albums, singles, touring. It's a very nice industry asterisk, for sure. U2 are paying attention."
Bon Jovi says fans don't come to shows because the band is the top touring act. "They come to see it because they've seen it before and they're willing to spend their disposable dollars," he says, adding that the band doesn't set out to top the Boxscore charts. "You can't think about it. In order to break records you have to just do it to satisfy the need."
In an ongoing global trek promoted by AEG Live that saw the band play stadiums and arenas, Bon Jovi reported Boxscore grosses for the period of November 20, 2009, through November 28, 2010, of $146,507,388 and attendance of 1,591,154 to 69 sellouts. When Bon Jovi was tops for the year in 2008 with its Lost Highway tour, the trek finished with a gross of $210 million, the 10th-biggest of all time.
"The biggest thing to remember about this tour is that having a great plan executed by an amazing team delivers the results," says band co-manager Paul Korzilius, who has worked Bon Jovi's tours since the band's earliest headlining days. "What it comes down to is Bon Jovi has always delivered on the promise of an incredible live show and has always remained current with records and their singles. And the customer, who we love, responds." Continued...