Duran Duran goes forward on new album by going back

Thu Dec 16, 2010 4:43pm EST
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By Bernard Orr

NEW YORK (Reuters) - Duran Duran rose to fame in the 1980s with stylized videos that fueled the early MTV generation, and in recent years has sold out live shows by playing old hits such as "Hungry Like a Wolf" and "The Reflex."

But with a new album, "All You Need is Now," set for release on December 21, the band whose synthesized pop rock helped usher in the New Wave of the '80s is updating its sound for a younger generation while still offering a taste of their past.

The band -- Roger Taylor, John Taylor, Simon Le Bon and Nick Rhodes -- called on uber-producer Mark Ronson for their 13th studio album, which features 12 new tracks.

"We all wanted to get a little bit more experimental with this record. We wanted to reconnect with fans, on the territory on which the band, and Mark Ronson who is the producer, felt we should own. And that was this kind of modern synth, dance, experimental, pop music," Le Bon told Reuters.

With hits like "Girls on Film," "Rio" and "Save a Prayer," Duran Duran sold tens of millions of LP's, cassettes and CD's and logged numerous top 10 hits in a 30-year span that also saw major changes in the way music has been distributed online.

Now, the band is embracing the digital age. The new album's first single, also titled "All You Need Is Now", has been available for about a week, free, on iTunes, and the album will also be sold on Apple's popular music site before CDs are available in stores in February.

"The way that people consume music is obviously radically different than the way it was even ten years ago," said Rhodes, who started Duran Duran with John Taylor in 1978.