Films to see box office bounce after Golden Globes

Mon Jan 17, 2011 4:03pm EST
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By Pamela McClintock

LOS ANGELES (Hollywood Reporter) - A bevy of films are poised to benefit at the box office from Golden Globe wins—even "The Social Network," which is still playing in about 300 theaters domestically and overseas in Japan.

Still in the heart of their box office runs are "Barney's Version," "Black Swan," "The Fighter" and "The King's Speech," all of which picked up top Globe performance awards.

Distributors often calibrate their release plans to major award events, such as the Globes, hoping for a victory. About 17 million viewers watched Sunday's show.

The Weinstein Co. held off until the eve of the Globes to expand "King's Speech" nationwide. Film did impressive business, grossing an estimated $11.2 million from 1,543 theaters over the long Martin Luther King Jr. holiday weekend for a total of $46.7 million and placing No. 4.

Colin Firth's Globe win for best actor in a drama further ups "King Speech's" profile. Both "King's Speech" and Fox Searchlight's "Black Swan" are already crossover hits, having broadened their reach beyond the traditional arthouse crowd.

"Black Swan—"earning Natalie Portman a Globe for best actress in a drama—ended the four-day holiday weekend with a total of $75.2 million as it expanded from roughly 1,550 theaters to 2,328. Film came in No. 5, grossing $10.4 million.

"I think winning a Golden Globe helps because it draws attention to the film among people who otherwise might not be thinking about it," Searchlight's Sheila DeLoach said.

While Paramount and Relativity Media's "The Fighter" has been doing solid box office business, it's been out of the spotlight. Christian Bale and Melissa Leo's respective Globe wins for best supporting actor/actress in a drama could boost grosses.   Continued...

<p>Cast members of the film "The Green Hornet" Seth Rogen (L) and Jay Chou pose for a portrait in Los Angeles January 10, 2011. REUTERS/Mario Anzuoni</p>