Food Network Canada launches recipe contest

Mon Jan 17, 2011 7:02pm EST
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By Etan Vlessing

TORONTO (Hollywood Reporter) - Food Network Canada has done well by Guy Fieri's "Ultimate Recipe Showdown," so it's launching its own nationwide TV recipe contest north of the border.

Indie producer Temple Street Productions is to produce "Recipe for Riches" as an original competition cooking series for the Canadian cable food channel.

The Canuck reality series will see Canadian cooks compete for a top cash prize of $250,000 as the winning recipe is featured nationwide in Loblaw grocery stores.

After a nationwide casting call, Canuck contestants will also slice and dice to compete in seven initial food categories for $25,000 prizes.

"There is a strong appetite among Canadian viewers for this kind of format and no shortage of culinary talent to be showcased," said Barb Williams, senior vp of content for Shaw Media, parent of Food Network Canada, said.

(Editing by Zorianna Kit)