AOL to air podcasts by Kevin Smith, Adam Carolla

Mon Jan 24, 2011 1:23pm EST
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By Alex Ben Block

LOS ANGELES (Hollywood Reporter) - Ramping up its content offerings, AOL will on Monday launch a late-night video block featuring highlights from podcasts by director Kevin Smith and comedians Adam Carolla and Kevin Pollak.

"The idea is to take these very popular podcasts with their very rabid audiences and find a platform-appropriate way to create a programing block," said Amber Lawson, AOL's head of programing. "We want to tap into their audiences and create video content that is consumable in one- to five-minute chunks."

Carolla told The Hollywood Reporter that his company is assembling "my best rants, best jokes, best ideas" from the daily "Adam Carolla Show," and visuals will then added. "You'll have a nice little bite-size morsel of the show," he added.

Financial terms are not being disclosed, but in interviews both Carolla and Pollak insist they are approaching this primarily as a promotional opportunity to put their best work in front of AOL's audience, which is estimated at 15 million visitors each day.

"It truly isn't about the money," Pollak said. "In fact, the money has almost nothing to do with it. It's about reaching an insane amount of fresh new eyes."

Added Lawson, "It's a mutually beneficial opportunity for all of us."

Lawson said the typical AOL audience is 25-54 years old and skews more female than male. This content, which is expected to have strong male appeal, is an attempt to provide more balance to the online service's lineup.

She says that AOL will likely add more elements to the comedy block in the future and is searching for women and minorities who fit the concept.   Continued...