Charlie Sheen Catchphrases prompt trademark war

Thu Mar 17, 2011 4:55pm EDT
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By Eriq Gardner

LOS ANGELES (Hollywood Reporter) - The next time Charlie Sheen wishes to say something outrageous, he may want to pause a beat and make sure his intellectual property lawyer is paying attention.

In the past few weeks, as Sheen has blitzed his way into the cultural imagination, he's triggered a secondary phenomenon: People are rushing to the U.S. Trademark Office to stake claims over his many quotable quotes.

How many small-time entrepreneurs, for example, have decided they simply must sell t-shirts with the word "WINNING" mentioned prominently? Quite a few, in fact. In the past few weeks, various folks have registered the marks, "Winning!," "Uh Winning," "Winning," "World Wide Winning Connections," "Friendship, Who's Winning?" and "Bi Winning."

Others have gone to the Trademark Office to stake Sheen's other popular catch phrases. A video website that keeps track of new Charlie Sheen appearances has registered "Tiger Blood TV." A Florida-based toy manufacturer has registered the "Magic Charlie Ball." Another company registered "Adonis DNA" for a line of dietary and nutritional supplements.

The hot activity over Sheen's popular phrases could trigger some legal action.

The actor will soon be taking to the road on a multiple-city performing tour. At the concerts, Sheen plans to sell t-shirts and other merchandise stamped with his famous catch phrases, and he's entrusted the task to Live Nation's FEA unit.

Soon, his reps may be boning up on Sheeneology to figure out which of his words have hit cult status and who are the, um, turncoats, traitors and trolls who are looking to rip him off.

Sheen isn't a complete novice when it comes to the trademark arena. In the late 1990s, Sheen set up a company called Masheen Inc. and attempted to trademark the phrase, "Drugs Are Loser Friendly" for flyers, stickers, t-shirts, mugs, and other items.   Continued...

<p>Actor Charlie Sheen gestures towards fans as he arrives for a sentencing hearing at the Pitkin County Courthouse in Aspen, Colorado August 2, 2010. REUTERS/Rick Wilking</p>