"Glee" producer Adam Anders launches record label

Fri May 6, 2011 8:27pm EDT
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By Phil Gallo

LOS ANGELES (Billboard) - After co-producing more than 100 Billboard Hot 100 hits for Fox's "Glee," the show's executive music producer, Adam Anders, is looking to capture some of that lightning in a bottle for recording artists on his own label.

Anders Music Records' first release is the self-titled debut album of singer/dancer/actor Shane Harper, who plays the recurring character Spencer Walsh on the Disney Channel sitcom "Good Luck Charlie."

Also in the works are albums by Montana native Zac Poor and Texas singer/songwriter Ben Burgess. Universal Motown will be the distributing label for Poor's album.

"When you do a standard distribution deal, you are being boxed into one system," Anders says. "By saying, 'Let's do everything in-house,' we can make the decision as to when we need a major."

Harper's first single, "One Step Closer," was featured on "Good Luck Charlie" in April. Radio Disney added the song to its playlist and Abercrombie & Fitch's Hollister stores used the song and Harper's image in promotional activities.

"One Step Closer" has sold close to 3,000 digital tracks since its March 31 release, while the album has sold fewer than 1,000 units since its April 12 bow, according to Nielsen SoundScan. The sales total for the album, which is available as a download at retailers like iTunes and Amazon, doesn't include CD sales at concert venues during Harper's current tour with Greyson Chance and Cody Simpson, which wraps May 18.

"I don't believe in putting out a single and then if it doesn't hit, drop the artist," Anders says. "We are here to develop artists -- there is no timetable to getting it right."

In addition to appearing on "Good Luck Charlie," Harper, 18, has danced in "High School Musical 2" and Nickelodeon's "Dance on Sunset." Anders signed Harper to a production deal when he was just 15 and "at 18," the producer says, "he was ready to make an album."   Continued...