NBC wins TV rights for Games until 2020
By Karolos Grohmann
BERLIN (Reuters) - NBC Universal beat rivals FOX and ESPN to secure U.S. broadcasting rights to four Olympic Games from 2014 until 2020 in a deal worth $4.38 billion on Tuesday.
"It was very strategically important to have a long relationship and have four more Games and not just two. It was a big part of our strategy," Brian Roberts, Chairman and CEO of Comcast told a conference call.
"The depth of coverage and accessibility to U.S. consumers will never be greater," he said.
NBC Universal, which is controlled by Comcast Corp and has broadcast every summer Olympics since 1988 and every winter edition since 2002, also has the rights until the 2012 summer Games in London.
It acquired the rights for all platforms, including free-to-air television, subscription television, internet and mobile TV, the IOC said.
The 2014 winter Olympics will be held in Sochi, Russia and Rio de Janeiro has been picked to stage the 2016 summer Games.
"We will make every event available, on one platform or another, live," NBC sports chief Mark Lazarus said. Continued...