Murdoch papers treat World's End with tabloid flare

Fri Jul 8, 2011 11:22pm EDT
 
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By Robert Woodward and Christine Kearney

LONDON/NEW YORK (Reuters) - Some of Rupert Murdoch's newspapers feasted on Friday on the demise of one of their own -- Britain's News of the World -- serving up headlines such as "World's End" and "Hacked To Death."

But other properties within his News Corp empire offered more sober reporting or buried the story in inside pages.

The Sun, which dominates the British tabloid market during the week in the same way News of the World did on Sundays, hyped the closing of under the front-page headline "World's End." Friday's front page marked a departure from The Sun's previous practice of making little mention of the telephone- hacking scandal that led to its 168-year-old sister publication's abrupt demise.

Murdoch's Manhattan-based tabloid, the New York Post, buried the story inside its business section with a slim nine-paragraph story on page 29 headlined: "The End of News of the World." The Post's rival, the New York Daily News, ran a page 3 story with "Die, Tabloid, Die!" as the headline.

U.S. media experts said the general downplaying of the scandal by Murdoch tabloids was to be expected.

"How the Post played the story should come as no great surprise," said Bill Grueskin, dean of academic affairs at Columbia University's Graduate School of Journalism and a former deputy managing editor at the Wall Street Journal. "The Post is not known for its aggressive coverage of News Corp."

A spokesperson for News Corp, Teri Everett, did not return a query seeking comment.

Experts added that many publications do not cover criticism of their own well.   Continued...