"Super Size Me" director gets original on Hulu

Tue Aug 16, 2011 8:00pm EDT
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By Bob Tourtellotte

LOS ANGELES (Reuters) - He made his name on the quirky fast food documentary "Super Size Me," and recently peered inside the wacky world of product placement in movies.

So, it makes some sense that Morgan Spurlock's newest premiere might seem kooky because it won't be in movie theaters or on TV, but on a computer at Web television service Hulu.

"A Day in the Life" is a series of six documentaries about celebrities as diverse as Virgin Group boss Richard Branson and Black Eyed Peas frontman will.i.am. It debuts on Wednesday as the Web TV service's first, long-form original program.

Spurlock does not see the move from film theaters and TV to the Web as all that unusual. In fact, he told Reuters it was more of a practical move in keeping with modern times and, in fact, had given him greater creative license for the project he said has been on his mind for some five years.

"I've tried to go down the network or film route with it many times, and I thought, if it was never right for them, it must be right for someone else," Spurlock told Reuters.

For its part, Hulu said the director has a large and loyal fan base on the Web TV service, and it knows who they are because Hulu can track the video streams.

Much like friends on social networking website Facebook, Hulu users often organize themselves around specific events and spread word-of-mouth publicity. So for Hulu, a show by Spurlock marketed directly to his fans who would then help promote it seemed like a strong formula for success.

"It's not only a cool idea and we have faith in Morgan, but we also know his audience is there," said Andy Forsell, senior vice president of content acquisition for Hulu.   Continued...