Warner Bros puts your face in Facebook Web series

Thu Sep 29, 2011 8:07am EDT
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By Sabrina Ford

NEW YORK (Reuters) - Warner Bros. on Thursday will unveil a Web show from "Charlie's Angels" director McG that seeks to create a new genre the studio calls a "social series" by taking pictures, music and information from a viewer's Facebook page and putting it in the video.

The series, "Aim High," marks one more way in which Hollywood's studios are trying to engage younger audiences on social media websites that have become competition for films, TV shows and other forms of entertainment.

"Aim High," which will debut on October 18 and run for six episodes, stars Jackson Rathbone of "Twilight" fame as a high school student turned government operative named Nick Green who goes on weekly, top-secret adventures.

While Green's tale will feature action -- McG's other film directing credits include "Terminator Salvation" and he was executive producer on TV's "Nikita" -- and Rathbone is a key draw, the real star is not the actor. It is you.

"The show becomes personal," McG told Reuters. "Music that the characters are listening to comes from your playlist, pictures on the walls, TV screens and picture frames inside the show are from your profile."

"Aim High," which will play at www.facebook.com/aimhighseries uses computer programs to access a user's profile from which to draw material.

For instance, as Nick performs his spy duties in his high school's hallway, he may pass a poster for a class president candidate and the picture on it is you. Or, the end credits might have photos of your friends when listing Nick's spy accomplices.

McG raves about the show's writing and acting -- "for the first time you have quality of storytelling, production value and talent that go into it at a network or cable television show or arguably a movie" -- but calls this new interactive technology "the breakthrough component."   Continued...