Kid Rock eyes new album mixing musical styles
A: "There were a few things involved. First off all, my son went off to college this year. I raised him as a single father, with a lot of help from family and friends, but nonetheless he was in my space for 18 years, and I was like, 'Now what do I do?' I was just kind of sitting around in an empty house. So I went and talked to the band and we were thinking about ideas for the song 'Care' and the sentiment of the song relates to my foundation (The Kid Rock Foundation) doing well...I thought, 'what if we did that with 'Care'?' pick the towns where I want to play and give away some money.
"Now, we're going in and doing a good thing and giving away close to the amount of money that we're going to generate...really put our hands on the shoulders of a person, a family, someone in need in that town.
Q: Has charity work become more important to you?
A: "It's a win all the way around. It makes you feel good, which is selfish in a little bit of a way. I struggle with whether I should I talk about it or not. There were things I did early on that I would never say anything about...Then I started to realize, if your heart is pure, if you say something about it, it does influence people and make other people feel good too. Whether it's visiting the soldiers, doing things through Jim Beam with Operation Homefront, which has been tremendous in raising a ton of money (for families of military service members) and doing a great thing. That relationship with Jim Beam has been perfect not only for rock and roll and what I really like to do -- drink and play rock and roll -- and then do it with Operation Homefront too."
R: How did that partnership come together?
Q: "It's almost too good to be true. If you look back to my early records, in 1996 I put out a record called 'I Am the Bullgod' where I sing 'I'm hanging tough with my man Jim Beam.' I was wearing the swag in pictures ... So I've been singing about it for years. When they approached me about doing a deal, I was like 'I've been waiting for you guys.' It's perfect.
"I've been approached to sell gum and razors and all this stuff, but I don't care what razor I use or gum I chew. It's not important to me. And that was good money! But that's just not me. But Jim Beam came along. I love Jim Beam. I'm in."
Q: And there's a new promotion with Devil's Cut.
A: "I think it's known that places like parties and clubs are where I really seem to excel. We are going to do this thing where we take a bunch of Tweets from guys and find stuff that they match up with and try to get them off the couch and have a good time on behalf of Devil's Cut. Go out and let loose and unleash the spirit. "Unleash the spirit!" That sounds like a Ted Nugent line. We'll be selecting five people to come down to the show in Atlanta as well."
(Editing by Bob Tourtellotte)
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