Matt Damon new voice of TD Ameritrade

Mon Jan 9, 2012 1:28pm EST
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By John McCrank

(Reuters) - So long, Jack McCoy, hello Jason Bourne.

Discount brokerage TD Ameritrade has replaced its longtime frontman and "Law & Order" star Sam Waterston with Matt Damon.

The star of the 'Bourne' movie franchise signed a multi-year deal to become the new voice of TD Ameritrade as the company seeks to refresh its brand.

"Our old advertising worked well, but it was getting a little bit tired," Fred Tomczyk, chief executive of TD Ameritrade, told Reuters.

The two stars couldn't be more different.

Waterston, 71, a Shakespearean actor who also spent 18 years as a small screen star playing district attorney Jack McCoy in the "Law & Order" TV series, exudes an old-school charm.

Damon, 41, made his mark on the big screen in movies such as "Good Will Hunting" -- the screenplay for which he won an Academy Award -- and more recently, the action-packed, assassin-turned-good-guy "Bourne" movie franchise. He was named People's Sexiest Man Alive in 2007.

Tomczyk said Waterston had been a "fantastic" spokesman, particularly through the financial crisis, with his steady, no-nonsense delivery, but the company decided to go in a different creative direction.   Continued...