Lucille Ball stars in "I Love Lucy" Facebook game

Wed Feb 15, 2012 11:11am EST
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By John Gaudiosi

RALEIGH, NORTH CAROLINA (Reuters) - Although, technically speaking, Lucille Ball, Desi Arnaz, Vivian Vance and William Frawley never left small screens thanks to 60 years of "I Love Lucy," in TV reruns, the gang is back for their first interactive adventure in "Retro World."

"I Love Lucy," from maker Entertainment Games, enters the videogame space in early March as an episodic series available on Facebook and with mobile and tablet versions to follow.

The black-and-white game will blend footage from one of the most popular TV comedies of all time with new character interaction, exploration, puzzles and mini-games.

The first installment expands on the classic "Job Switching" episode in which the girls, Lucy Ricardo (Ball) and Ethel Mertz (Vance), go to work while their husbands Ricky (Ricardo) and Fred (Frawley) stay home and take care of the house. In the game, the players control Lucy and Ricky.

"The experience is uniquely designed to feel like you're playing in an actual 'I Love Lucy' episode," said Gene Mauro, President of Entertainment Games.

"In some scenes, players will control Lucy as she struggles comically to stay employed alongside Ethel in the chocolate factory; in other scenes, players become Ricky as he coaches Fred and labors to learn the ropes of basic housekeeping."

Entertainment Games has worked closely with producers Desilu, Too, LLC and CBS Consumer Products Inc., which control rights to products from the classic TV show that first aired from 1951 - 1957, on the game, turning the program's comedy into casual games designed to appeal to the boomer generation.

According to Bruce Bronn, owner of Unforgettable Enterprises, Inc., which represents Desilu/CBS, the show remains popular today with nearly 1 million Facebook likes and mainstream consumer awareness.   Continued...

Actress Lucille Ball and actor Desi Arnaz are shown in a scene from their classic television sitcom "I Love Lucy", re-imagined as a video game.  

REUTERS/Entertainment Games