Image makers to Chris Brown: take a chill pill

Fri Feb 17, 2012 7:04pm EST
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By Andrea Burzynski

LOS ANGELES (Reuters) - When R&B singer Chris Brown unleashed a Twitter post taunting detractors after his Grammy win last Sunday, he broke a rule that every Hollywood image builder knows: don't show contempt for those who may be willing to forgive and forget.

This week, the celebrity blogosphere, websites and media pundits have buzzed with commentary about whether Brown is truly remorseful for assaulting ex-girlfriend Rihanna in 2009.

William Moran, who provides crisis management services for athletes and celebrities through New York firm McCarter & English, said there are "three golden rules" embattled celebrities must remember.

"One, time heals all wounds," Moran told Reuters. "Two, winning solves most problems. Three, people are forgiving."

Where the last rule is concerned, Moran said that showing remorse is a key factor and that is where Brown fell short.

"People are angry because he's being obstinate and not showing remorse," Moran said. "If he were my client, I would say that he should be expressing remorse for what he did, rather than defending himself."

Brown, who won a Grammy award on Sunday for best R&B album with "F.A.M.E.," has been trying with some success over the past three years to redeem himself in the public eye following his guilty plea for assaulting then-girlfriend Rihanna in 2009 on the eve of that year's Grammy show.

After publicly apologizing, turning in positive probation reports, taking domestic violence classes, getting back to work and releasing his latest album that included hits such "Look At Me Now" and "Yeah 3x," Brown seemed to be back in good graces.   Continued...

Chris Brown accepts the award for best R&B album for "F.A.M.E." at the 54th annual Grammy Awards in Los Angeles, California, February 12, 2012.   REUTERS/Mario Anzuoni