Coty says to develop a men's fragrance for Playboy

Fri Feb 29, 2008 10:26am EST
 
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NEW YORK (Reuters) - Coty Inc said on Friday that it struck a licensing deal with Playboy Enterprises Inc to develop a new Playboy men's fragrance line.

The companies said the fragrance is scheduled to be distributed globally starting in the fall of 2008, with initial plans to launch in Europe, North America, Latin America and Asia.

Financial terms of the agreement were not disclosed.

(Reporting by Nicole Maestri, editing by Gerald E. McCormick)

 
<p>A South Korean Playboy model candidate poses in Seoul February 10, 2006. REUTERS/Kim Kyung-Hoon</p>