For sale in Singapore: $200,000 bottle of whisky

Sat Mar 31, 2012 6:00am EDT
 
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By John O'Callaghan and Eveline Danubrata

SINGAPORE (Reuters) - A whisky made to mark the 60th year on the throne of Britain's Queen Elizabeth II is on sale in Singapore for a mere S$250,000 ($198,500) a bottle - and it may well find a buyer.

No doubt it's a premium sip. Only 60 bottles of Diamond Jubilee were made by the Johnnie Walker unit of Diageo PLC from a blend of whiskies distilled in 1952.

It's also a premium price for Asian aficionados at the month-long Master of Spirits II event featuring specialty wine and liquor put on by luxury travel retailer DFS Group, part of the LVMH empire of high-end goods and services.

Singapore is the first stop this year for a series of DFS events highlighting a wide range of luxury offerings.

The city-state, home to the world's highest concentration of millionaires, has become a playground for the global jet-set with casinos, expensive shops, fine dining, top hotels and showrooms featuring Ferraris, Lamborghinis and other supercars.

The same package - the vintage whisky in a crystal decanter with silver trimmings, two crystal glasses and a leather-bound booklet - is priced at 100,000 pounds ($159,100) in Britain.

Asia has seen a boom in wealth and a growing appetite for luxury goods, including top-of-the-line cars, jewelry, fashion, beauty products, watches and spirits.

The rest of the 84 items on show in Singapore, worth more than $1 million, include Dom Perignon Reserve de L'Abbaye 1978, Chateau Cheval Blanc 1986 Imperial and Luzhoulaojiao National Salute from Chinese liquor maker Luzhou Laojiao.   Continued...

 
A staff positions a sampling bottle of the Diamond Jubilee whisky made by Johnnie Walker before an event featuring speciality wine and liquor by luxury travel retailer DFS Group at a hotel in Singapore March 31, 2012. The whisky made to mark the 60th year on the throne of Britain's Queen Elizabeth II is on sale in Singapore for a mere S$250,000 ($198,500) a bottle - and it may well find a buyer. REUTERS/Tim Chong