Hermes celebrates its love of leather in London show
By Li-mei Hoang
LONDON (Reuters) - The polished halls of London's Burlington Gardens have a rather unusual visitor: Zouzou, a white rhinoceros with golden horns is here to celebrate the latest exhibition for Hermes.
"Leather Forever", which runs until May 27, marks the French luxury goods maker's 175th anniversary and its enduring love of leather and its relationship with the material.
Zouzou, a rhino mannequin clad in white ostrich skin, sits at the entrance of the exhibition inviting all members of the public to interact with Hermes and learn about its equestrian history and love of superior craftsmanship.
"It's a very poetic and light-hearted way to put through the experience of Hermes and this is best way to convey Hermes' future; who we are, where we are coming from," Thierry Outin, Managing Director of Hermes UK told Reuters.
"We've been in the UK for almost 50 years now I think it's a very good time, when we are celebrating London, the Queen's Jubilee, the Olympic games.
"It's the perfect timing for us to reassess and put forward this culture of craftsmanship, this culture of beautiful objects, of great quality towards a British audience," he added.
The 12 spacious rooms showcase the different stories and sides to Hermes which is famous for creating famed handbags such as the Kelly and the Birkin, named after Princess Grace Kelly of Monaco and actress Jane Birkin.
Visitors are encouraged to interact with the exhibition by lifting hidden panels, touching digital displays or just simply basking in the scent of the finest leather that money can buy. Continued...