Spirited Traveler: Here's looking at Casablanca
By Kara Newman
NEW YORK (Reuters) - Mention "Casablanca" and many people immediately think of the Oscar-winning film in which Humphrey Bogart famously toasted: "Here's looking at you, kid."
But business travelers may be more inclined to think of Casablanca as the industrial center of Morocco, a key connector for trade between Europe and Africa. And unlike Bogart, visitors here may be more likely to toast by raising a glass of fruit juice rather than whiskey - unless they know where to go.
As a predominantly Islamic country, Muslims are prohibited from drinking alcoholic beverages. In addition, retailers are forbidden to sell alcohol to Muslims - liquor is often kept in locked cases, or gated areas within a store. That said, the law is often flouted, particularly by younger generations.
The growing trend toward Westernization has resulted in increased sales, particularly of beer and wine. The government introduced higher duties on alcoholic beverages in 2010.
"Morocco is an open country," explains Moulay driss Ouazzani, general manager of Casablanca-based distributor Drinks Company, which brings Western spirits such as Patron tequila to the city.
"Cocktail culture is not on the mind yet, but it is starting to be. People are more used to drinking spirits straight, on the rocks or with sodas."
While non-alcoholic drinks like fruit juices, soft drinks and teas are widely available at cafes and other venues, those seeking the harder stuff will have to look to licensed restaurants and bars, as well as nightclubs.