"Atrocious" outfits horrify London style tsars

Fri Aug 3, 2012 12:42pm EDT
Email This Article |
Share This Article
  • Facebook
  • LinkedIn
  • Twitter
| Print This Article | Single Page
[-] Text [+]

By Li-mei Hoang and Sophie Kirby

LONDON (Reuters) - Atrocious.

At least that's the verdict of one of London's dedicated followers of fashion on the uniforms doled out to over 90,000 staff of the Olympic Games.

For the tsars and tsaritsas of British fashion, the outfits -- either a juxtaposition of purple and red on sports jackets or constellations of pink and magenta diamonds on unfitted t-shirts -- are an insult to London's reputation as the hippest city on earth.

"Atrocious, artless, cynical," is the way Stephen Bayley, one of Britain's leading voices on style, taste and contemporary design, described the uniforms.

"Look as though they were made for a Sacha Baron Cohen parody," Bayley told Reuters, referring to the Cambridge-educated comedian behind fictional characters such as Ali G and Borat.

Bayley, co-founder of London's Design Museum, added that the Olympic logo, advertisements and car designs were also failures unlikely to win gold in any Olympian design contest.

Londoners pride themselves on living in one of the world's most elegant cities: from the tailors of kings on Savile Row to the "freshest" designers of the London's ever-so-hip East End.

"In all the areas where we are thought to excel, the Olympics shows weakness, lame thinking and lack of enterprise," Bayley said.   Continued...

The Chief Executive of the London Organising Committee of the Olympic and Paralympic Games (LOCOG), Paul Deighton, poses for a photograph as he collects his London 2012 Olympic Games uniform at the London 2012 Uniform Distribution and Accreditation Centre in east London April 27, 2012. REUTERS/Ki Price