New book teaches children ABCs of Buffett's Berkshire Hathaway

Wed May 8, 2013 12:45pm EDT
 
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By Jonathan Stempel

OMAHA, Nebraska (Reuters) - Warren Buffett's Berkshire Hathaway Inc invests in dozens of businesses, and a new book tries to explain it all to young readers, from A to Z.

Two Omaha residents, author Nancy Rips and illustrator Tom Kerr, have teamed up on "My First Berkshire ABC" to teach children about one of the world's best-known companies, and a little about the local billionaire behind it.

More than 1,000 copies were sold at Berkshire's annual meeting on Saturday, which draws thousands of people to Omaha, and where Buffett has a say on what gets sold.

"You need something to bring home to your kids and grandkids to explain Berkshire," Rips, who has also written three books about Jewish holidays, said in a joint interview with Kerr.

Most pages show companies that Berkshire owns or invests in.

G, for example, is for "Geico," and features the car insurer's talking gecko. And W is for "Wells Fargo", and features the bank's familiar stagecoach.

The book's theme changed at Buffett's suggestion.

"Our first effort was things like, ‘S is for sharing. Mr. Buffett believes in sharing. K is for being kind,'" Rips said.   Continued...

 
Chairman and CEO of Berkshire Hathaway Warren Buffett is seen in an illustration on the cover of the book "My First Berkshire ABC" (L) and in the inside pages of the book in this handout photo provided to Reuters on May 8, 2013. Nancy Rips/Tom Kerr/The Donning Company Publishers/Handout via Reuters