Black Friday warriors share their best attack plans

Mon Nov 25, 2013 3:13pm EST
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By Mitch Lipka

(Reuters) - When Aimee Brittain's team hits the stores in a commando-like fashion on Thanksgiving night in search of Black Friday deals, they'll stand out from the crowd in their matching "very bright blue" shirts. They'll scatter when they hit the store, and the shirts will help them see each other quickly.

It's different for the Goldman sisters. Stephanie Goldman, a Cliffside Park, New Jersey, public relations executive, and her sisters Nadine Kleinman of Highland Park, New Jersey, and Valerie Goldman of Washington, D.C., travel in a pack, flooding one zone at a time.

The strategy, honed when Stephanie was a young teen, has helped them score priority bargains, like the time they got $900 worth of clothes from Ann Taylor for about $100. They went that Black Friday to an outlet store, already full of discounted items, hit the clearance rack, where prices were further reduced, then tacked on the credit-card application discount.

This year, Black Friday starts earlier than ever, with some retailers, including Wal-Mart, opening early on Thanksgiving evening. About 140 million people were expected to shop over the four-day weekend, according to the National Retail Federation.

Goldman, Brittain and other warriors who will prowl for deals on the busiest of shopping days took time from their mission planning to share war stories and tips to those who want to spend less and get more on the day after Thanksgiving. Here are their tips and tales:


A Black Friday neophyte will shop without a plan. The veteran shopper knows where to go and when, what to buy, and how much to pay.

Goldman and her sisters start months ahead. Over calls and emails, they analyze sales flyers and figure out where the best deals are on the items they want to buy. Many flyers have been available for weeks - Macy's and Toys R Us for example - collected on sites such as   Continued...

Shoppers look over items on sale at a Macy's store in New York, November 23, 2012. REUTERS/Keith Bedford