Cupcake machine opens in New York to satisfy 24-hour cravings

Thu Mar 27, 2014 3:24pm EDT
 
Email This Article |
Share This Article
  • Facebook
  • LinkedIn
  • Twitter
| Print This Article | Single Page
[-] Text [+]

By Ellen Wulfhorst

NEW YORK (Reuters) - New Yorkers, who live in the city that famously never sleeps, now can satisfy their craving for cupcakes in any of those endless waking hours.

A 24-hour vending machine that dispenses gourmet cupcakes opened for business this week on Manhattan's Upper East Side, and locals are lining up despite the wintry temperatures for a taste.

"It's so fun," said Melissa Martelli, a schoolteacher and neighborhood resident as she nibbled on a cinnamon sugar cupcake she bought from the machine. "You could just go in the store and wait on line, but it's just so cool."

Despite the Sprinkles cupcake store connected to the ATM, and the city's abundance of all-night delis and convenience stores, customers said the ATM has novelty appeal.

"It's the experience of buying a cupcake from an ATM. It's an incredible concept," said Amy Benaderet, a financial services account manager who lives nearby. "You can get money at any time. Now you can get cupcakes at any time."

"It'll be interesting to see if the novelty wears off," she added.

At a price of $4.25 apiece, the cupcake choices include chocolate, coconut, red velvet, vanilla and lemon meringue.

"It's cool, especially if you live around here and it's like the middle of the night and you really want a cupcake. I would so do that," said Margarita Mazur, who works at a local tech startup.   Continued...

 
A woman makes a purchase from the Cupcake "ATM" at Sprinkles Cupcake Bakery in New York City's Upper East Side in Manhattan, March 26, 2014. REUTERS/Mike Segar