McDonald's, Taco Bell, KFC laggards in U.S. fast-food survey

Wed Jul 2, 2014 7:29am EDT
Email This Article |
Share This Article
  • Facebook
  • LinkedIn
  • Twitter
| Print This Article | Single Page
[-] Text [+]

(Reuters) - Fast-food titans McDonald's, Taco Bell and KFC are conquering the globe, but they are losing to the likes of In-N-Out Burger, Chipotle Mexican Grill and Chick-fil-A in the United States, according to Consumer Reports' latest fast-food survey.

The survey, released on Wednesday, ranked regional chain In-N-Out-Burger the industry's best hamburger chain, based on food quality, value and service. Rubio's Fresh Mexican Grill was the No. 1 Mexican chain, followed by Chipotle, while Chick-fil-A ranked highest among chicken chains.

The results track with sales results at many of the major fast-food chains, which are struggling to find the right recipe to woo younger U.S. diners who increasingly are seeking fresher, healthier food.

"More and more, food quality - not just low price - is emerging as a deciding-factor for many Americans," said Tod Marks, senior projects editor for Consumer Reports.

Marks called results Consumer Reports' poll of 32,405 subscribers, a "wake-up call" for the industry: "Our survey clearly shows the big guys need to respond."

The top-rated hamburger restaurants were

In-N-Out Burger, The Habit Burger Grill and Culver's. McDonald's Corp, the world's largest chain but a laggard when it comes to taste, finished behind 20 others, including Jack in the Box Inc, Wendy's Co and Burger King Worldwide Inc.

Yum Brands Inc's Taco Bell, which spiced up U.S. sales with Doritos Locos Tacos and breakfast, finished at No. 8 among Mexican chains behind Rubio's Fresh Mexican Grill, Chipotle Mexican Grill and Qdoba Mexican Grill.

Yum's KFC also landed the eighth position in the chicken restaurant category behind Chick-fil-A, Boston Market and El Pollo Loco.   Continued...

A Taco Bell restaurant is pictured in Burbank, California April 19, 2011. REUTERS/Fred Prouser