Beauty apps show 'before and after,' glamorize selfies

Mon Jul 21, 2014 11:56am EDT
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By Natasha Baker

TORONTO (Reuters) - Women looking to enhance their image but wary of spending money on expensive cosmetics can take the guesswork out of finding a new look, or improving selfies, with the latest beauty apps.

Consumers can experiment with different looks in the apps that act like augmented reality mirrors.

With the Beauty Mirror app, which uses filters, people can see how they would look with fewer wrinkles, bigger lips or lifted eyebrows in a real-time photograph or video.

“Our idea was to apply a subtle, realistic change to a person’s reflection so that when someone put it on Facebook no one would know it was an altered video,” said Parham Aarabi, the CEO of Toronto-based ModiFace, which created the app.

The app uses facial tracking technology to apply anti-aging and beauty enhancements, such as a lip enlargement, to the person's image in real time.

“They look the same but everything is just a little better - their wrinkles are gone, their eyes are retouched,” said Aarabi. 

In addition to enhancing self-portraits, Aarabi said the company plans to use the technology to help skin care and cosmetic companies to showcase their products.

“Selfie apps have become all the rage. The ability to change 2-D photos before uploading them to Facebook has been really popular, but now people can take video and touch it up using the app too,” he said.   Continued...