Can London's Cereal Killer Cafe provide the killer cereal?

Wed Dec 10, 2014 1:12pm EST
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By Holly Rubenstein

LONDON (Reuters) - Identical twin brothers hope they have ticked the right boxes, and ordered in the right flavors, for their new "Cereal Killer Cafe" in London serving only cereal, with toppings and milk.

Alan and Gary Keery from Belfast offer 120 different cereals from around the world at the cafe, which they say is the first of its kind in London and opened on Wednesday. They also offer 20 toppings and 30 different types of milk.

"We thought, 'Well, why isn't there anywhere that you can just go and sit down and have a bowl of cereal?'" Gary Keery said.

"So we have done some research into it. Would it work as a business? How would it look? Where would we get the cereal from?

"And everything was just ticking all the boxes for us so now here we are, just nearly a year and a half later and we are about to open our doors, so it's exciting."

The cafe is on Brick Lane in London's East End, stretching across two floors, with seating for 50. The walls showcase colorful cereal boxes, plus some fictional "serial killers" rendered in cereal, while the shelves house various pieces of memorabilia from the 1980s and '90s.

"We just wanted to play on the nostalgia so we've got a lot of vintage cereal boxes. We've got all these toys that you used to get so a lot of the music we're playing is '80s and '90s music with magazines that are all '80s and '90s.

"We want people to come in and think, 'God, do you remember this?' and just really re-live, just feel like a kid again," Keery said.   Continued...

Customers Sydney Fortune (L) and Julia Lessere eat cereal at the "Cereal Killer Cafe" in east London December 10, 2014. REUTERS/Luke MacGregor